When it comes to starting an e-commerce business, choosing the right platform is one of the most important decisions a first-time seller must make. Amazon Marketplace offers access to a huge customer base of 197 million people a month, while Shopify's 56.5 million unique monthly visitors may seem like a small number in comparison. However, there are several advantages to using Shopify that make it the better choice for many sellers. A Shopify store looks like a seller's own e-commerce website, and technically it is.
This gives sellers more control over their branding and how their products are presented to customers. On Amazon, multiple sellers can be featured on the same page, and in the event of arbitration, several people may even share a single advertisement. This can make it difficult for sellers to stand out from the competition and build their own brand.Shopify also offers more flexibility when it comes to payment options. Sellers can choose from over 100 payment gateways, including PayPal, Stripe, and Apple Pay.
Amazon only offers two payment options: Amazon Payments and Amazon Pay. This can be limiting for some sellers who want to offer their customers more payment options.Shopify also offers more features than Amazon Marketplace. For example, Shopify has its own blogging platform, which allows sellers to create content that can help them build their brand and attract more customers. Amazon does not offer this feature.Finally, Shopify offers better customer service than Amazon Marketplace.
Shopify has a dedicated team of customer service representatives who are available 24/7 to answer questions and help with any issues that may arise. Amazon Marketplace does not offer this level of customer service.For these reasons, Shopify is often the better choice for first-time e-commerce sellers. It offers more control over branding, more payment options, more features, and better customer service than Amazon Marketplace.
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