Common Issues with Marketing Funnels and How to Fix Them

Identify common issues with marketing funnels & learn how to fix them for better ROIs & increased revenue. Learn how market research & customer segmentation can help.

Common Issues with Marketing Funnels and How to Fix Them

If you're looking to increase sales, revenue and customers through automation, you need to identify what's going wrong with your funnel. Generating quality leads is a major challenge for most salespeople, with 61% of marketers citing it as their biggest challenge in the sales funnel. With increased competition in the market, B2B sales have become incredibly more difficult. Regardless of how convincing your inbound marketing efforts are, you may continue to lose to your competitors.

In addition, fostering leadership has become more difficult given the evolution of buying behaviors and the diverse touchpoints in customer experiences. Content creation is the best marketing mojo to drive better ROIs. Whether you're targeting a specialized clientele or a larger network, each stage of the sales funnel requires a different type of content. The right content can help you overcome your sales funnel challenges.

To figure out why your sales funnel isn't working, you must first identify problems by collecting data. If traffic is your main problem, check out this free mini-challenge that will help you increase traffic to your blog. If you're getting enough traffic and targeting the right people, but those people aren't subscribing to your email list, the problem is with your subscription offer. This problem usually occurs at the top of your sales funnel.

Blog posts, social media, podcasts and videos should include a call to action or else you're just wasting your time. If you don't have a product yet, what are you going to sell? And without something to sell, what's the point of having an email list? Fortunately, there is a very easy way to fix this problem: join affiliate programs of various tools. If you've solved all the other problems but still don't have enough conversions, there are ways you can improve your conversion rate. Spend some time identifying the problem and then try one or more of these tips to optimize your funnel: market research or customer segmentation to understand who your ideal customer is; choose the right CRM to manage contacts; use customer service providers like Help Scout; and boost results with a toolkit containing 10 resources.

A number of things can cause funnel leaks, but some of the most common are ineffective lead capture and lack of lead uptake. Out of every 100 visitors, 5 end up as email subscribers (visitor to subscriber conversion rate of 5%). However, only 10% regularly open emails sent. The “top of the funnel” is the first stage of the marketing funnel in which potential customers learn about a product or service.

To find and solve problems with your sales and marketing channel and ultimately find a way to improve your results, you'll need a baseline with which to make comparisons.

Cassandra Paule
Cassandra Paule

Certified social media guru. Hardcore food scholar. Freelance baconaholic. Infuriatingly humble bacon specialist. Subtly charming web aficionado. Certified twitteraholic.

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