At the top of the funnel, there are a lot of potential customers. As customers become more aware of a brand, the number of potential customers decreases and the likelihood that they will proceed to pay increases. Awareness is the first stage of the marketing funnel. At this point, potential customers who don't know your company will become aware of who you are.
This is your chance to start building a relationship of trust with your potential customers. You can use informational content to demonstrate that you have authority in the industry and loyalty programs to retain hard-earned customers. Working with a growth marketing agency to design appropriate customer retention strategies can make customers feel part of their inner circle. The next stage is Interest.
Potential customers are interested in learning more about use cases and benefits. To move on to this stage, you need to identify the right target audience and start brand recognition campaigns aimed at those people. You can use all your official social media profiles, different Facebook groups and communities to increase brand awareness. Share the latest blog posts, visual content, answer general inquiries, and participate in discussions to measure the effectiveness of the campaign.
The third stage is Consideration. At this point, potential customers are considering whether or not they should purchase your product or service. You can use remarketing on all channels to target shoppers who have visited your company's website but may never complete the sale. It is also important to differentiate yourself from other similar brands in the market and communicate with your users at every stage of the customer experience.
The fourth stage is Intent. This is a nerve-wracking part of the online marketing funnel because it seems like you've waited forever to get here. The best type of marketing funnels are those that are created with in-depth knowledge of potential customers. Email remarketing can be effective if implemented when the customer journey ends at the checkout before the sale is complete.
The fifth and final stage is Purchase. Loyal customers are great because they often refer another person (or two) to the funnel awareness phase (and the journey just starts all over again). PROS has offered digital marketing solutions for all types of industries, including manufacturing, banking, finance, legal sector, healthcare, SaaS, e-commerce, consumer goods, utilities, etc. The better your marketing activities, the more likely you are to be able to drive more customers through the funnels.