The marketing funnel has been a staple of the industry for decades, but with the rise of digital technology, many marketers are questioning its relevance. Is the funnel still a valid concept in today's digital world? Or has our understanding of it evolved and do we see its complexities more clearly?Flywheel's marketing concept is a powerful business strategy that can help companies stay ahead of the competition and achieve better results. The Wall Street Journal has named him one of the top influencers on the web, Forbes has listed him as one of the top 10 marketers, and Entrepreneur Magazine has recognized him as having created one of the 100 brightest companies. It's no wonder that I'm often asked if the marketing funnel is still relevant in today's digital age. The answer is yes, but with some modifications.
The traditional funnel is divided into stages that represent different stages of the buying process. However, due to digital technology, prospects no longer enter through the top of the funnel; they can enter at any stage. Additionally, they may skip stages, stay in one stage indefinitely, or move back and forth between them. Recommendations from friends have always been important, but now they spread “further, faster and further” at every stage of the funnel. In this sub-stage, the marketing and sales team work together to encourage the customer's decision-making process in a positive direction.
It's important to remember that you don't want to “ask for their hand in marriage by pushing them too hard to sell”; instead, you should “court them by focusing on answering their questions and moving them to the next stage of the funnel”.The idea of discarding the funnel and adopting Flywheel's marketing concept was initially met with some resistance from Brian. However, Terminus's willingness to share this knowledge widely wouldn't have made sense in the days of a traditional funnel that swallowed hard-earned leads and drove customers out. Marketing is a long-term relationship with the customer, but sales are still the primary goal for more revenue. With a little knowledge of how the funnel has changed and what that means for the marketing role, doing so is easier than ever. Automation adapts to the different stages of the journey and the order in which customers move through them, with tools such as behavioral marketing and time optimization to determine where, when and how to reach potential customers and customers at any time. Kirk is an expert in paid search PPC and has been working in digital marketing for years.
After examining how digital technology has impacted the marketing funnel, I can confidently say that it is still relevant in today's digital age. However, it is important to understand its complexities and how it has evolved over time in order to make effective marketing decisions.