Marketing funnels are an essential tool for businesses to understand their customer's journey and experience. By analyzing the funnel, companies can identify areas of improvement and use the knowledge gained to increase conversion rates and brand awareness. The funnel is divided into three parts: the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). At the top of the funnel, potential customers become aware of your company through search engine optimization (SEO), pay-per-click (PPC) advertising, referral traffic, and other methods.
This is where people who have a problem they need to solve become aware that your company may be able to provide a solution. The middle of the funnel is where prospects are actively considering your company. To capture their interest, you must provide a first-rate user experience. This includes designing your website so that it is easy to navigate and providing relevant information that keeps them interested.
The bottom of the funnel is where macroconversions or purchases occur. This is where you will determine if your customers become potential converts. To increase conversions, you must ensure that your website is informative and enjoyable for your audience.