Attracting enough traffic is the first step to having a successful sales funnel. If you don't have enough visitors, your funnel won't work. But there's more to it than that. The sales funnel model is a distorted and misleading mental model that leads people to make the wrong decisions when trying to drive business development.
You need to understand your readers' needs and pain points and address them in a way that is useful and inspiring. The stages of the B2B sales funnel are the user or buyer interface aspect of sales, while the sales process is the background aspect used by sellers. It's important for sellers to offer a point of view and frame the customer's confusing challenges in a way that suggests why their solution is so appropriate. Unless you have a lot of bloggers in your audience, you won't make many sales.
Before you start searching for “inbound growth tricks” or “quick ways” to increase sales, take a step back and review your strategy. Identify what content assets are missing from your marketing mix and optimize your content funnel. Read the sales training tips for product marketers and they'll tell you to read to your potential customer like a poker player would read to his opponents. All of these approaches have to do with how to choreograph the movement from one level of the funnel to the next by improving performance.
If you're struggling to achieve your sales goals while following a traditional sales funnel, it's the funnel itself that's causing you problems. The sales funnel is fundamental to the way most people think about acquiring new customers. You need to make sure your content adapts to the buyer journey and exposes potential customers to specific marketing material in order to keep them moving forward along the way. Here are five tips you can use to increase traffic to the top of your sales funnel:
- Create Quality Content - Quality content is essential for attracting visitors and keeping them engaged.
- Optimize Your Website - Make sure your website is optimized for search engines so it can be easily found.
- Use Social Media - Social media can be an effective way to reach potential customers.
- Focus on Relationship Building - Building relationships with potential customers can help increase trust and loyalty.
- Test Different Strategies - Test different strategies and tactics to see what works best for your business.
To fix this problem, there are a variety of practical strategies and tactics you can use. Make sure you choreograph the movement from one level of the funnel to the next by improving performance, offering a point of view, and exposing potential customers to specific marketing material.