The sales funnel is a visual representation of the journey from your potential customer's first contact with you to the completion of the purchase. It is wider at the top and narrower at the bottom, and it helps you understand what your potential customers need to move on to the next step. The top, center, and bottom of the funnel define the reach and depth of information your potential customers need at every stage of their buying process. The traditional funnel model is linear, starting at the top of the funnel and ending at the bottom, where your potential customers convert.
The marketing funnel, like people's buying behavior in real life, is not linear, so it's important to understand the customer journey from the moment of awareness to the moment of conversion. The top of the funnel (TOFU) is where potential customers realize your brand and interact with it for the first time. They may not yet know much about your product or service, so this stage focuses on content and marketing material that promote brand awareness. The bottom of the funnel (BOFU) is the last place potential customers go before making a conversion.
You've captured their attention, built trust and fostered a relationship with them. Measuring the target conversion rate allows your team to make more informed decisions about each phase of the funnel, rather than just about the final outcome. The decision stage of the sales funnel is when the customer is ready to buy. Hopefully, he or she is considering two or three options, including you. The following are some of the benefits that a defined sales funnel brings to your organization's health, revenue and customer experience:
- It helps you understand how people use your website (beyond traffic and conversions) and why they behave in a certain way while browsing or buying.
- It allows you to optimize your marketing channel for the customer journey and increase conversions.
- It helps you create a better funnel that meets the unique needs of your customers.
- It helps you deliver the perfect message just when your potential customer needs it.
Then, you can incorporate this new knowledge into your sales steps and produce similar content that attracts customers to your site. Use Hotjar heat maps, recordings and surveys to optimize your marketing channel for the customer journey and increase conversions. Combining quantitative and qualitative information with tools like Hotjar will help you create a better funnel that meets the unique needs of your customers and, as a result, increase conversions. Sellsy is an all-in-one software that helps you effectively prospect and track your customers at all stages of the sales funnel. Achieve revenue and other sales goals by using these sample sales plans to create your strategic roadmap. In conclusion, having a well-defined sales funnel improves both customer journey and company performance.
It helps you understand how people use your website (beyond traffic and conversions) and why they behave in a certain way while browsing or buying. It also allows you to optimize your marketing channel for the customer journey and increase conversions.