A customer's journey with a company from the point of discovery to the point of purchase is known as a sales funnel. Unfortunately, up to 68% of companies have not tried to measure or identify their sales funnel, meaning that they are not taking full advantage of the potential customers they are attracting. To maximize conversions, it is important to understand the different types of sales funnels and how to optimize them. The Squeeze Page sales funnel is used to generate leads for your business.
The Tripwire sales funnel is perfect for selling your most popular products, such as hot pastries. The Product Launch sales funnel is designed to create suspense and excitement around your next product and maximize the number of people who buy it on the launch day. The Video Lover's sales funnel is similar to the Tripwire sales funnel, but instead of using sales text, video is used to increase sales. The Free Webinar sales funnel provides an opportunity to establish a personal connection with potential customers.
This type of funnel is particularly beneficial as many marketing teams claim that they will work alongside potential customers when they want to start their own business or start earning passive income. Since 72% of consumers prefer to watch a video rather than read an article, webinars can generate more leads than free downloadable resources such as an e-book or white paper. Netflix attracts new customers by offering them 30 days of free service before payment begins. As part of this sales funnel, Netflix places a large CTA button that clearly indicates that the customer has 30 days of free service before their paid service begins.
Nourished leads make purchases 47% more than non-nourished leads, so it is important to create sales funnels that carefully encourage potential customers towards a conversion. The AIDA model (Attention, Interest, Desire, Action) can be used to optimize your sales funnel. For example, Sendinblue captures the user's attention at the top of the page with the words “Get ready for takeoff” before arousing interest with information about the different tools offered by Sendinblue. Similarly, AI company Aura attracts users with a bold title and puts one of its main advantages just below the title. Roman & Gaynor offers potential clients a free consultation to discuss their legal issues and see if they have a case. SmartPassive Income's free webinar sales funnel provides them with an opportunity to establish a personal connection with their potential customers.
The One Funnel Away challenge is a fabulous product that will guide you daily to create and launch your own sales funnel within 30 days. Content can also be used as part of a sales funnel to drive action. For example, Get practical sales tips read by more than 200,000 sales professionals every week can be used as part of a lead generation campaign. Companies should also test what works best for their own audience as different lead generation assets may perform better than others. In conclusion, optimizing your sales funnel is absolutely vital if you want to generate more sales, convert more potential customers and build a more successful business. Understanding the different types of sales funnels and how to optimize them will help you maximize conversions and increase your overall profits.