What are the Components of a Funnel?

Learn about the three components of a funnel: magnet, content center and offer. Understand how these components work together to segment potential customers and create a filtration process.

What are the Components of a Funnel?

A funnel is a tube or pipe that is wide at the top and narrow at the bottom, used to guide liquid or powder into a small opening. When constructing a machine, components are necessary. A funnel, in its most basic form, has three main parts: a magnet, a content center, and an offer. These three components work together to segment potential customers into different categories.

Funnels create a filtration process so you can narrow down your goal. This filtering process allows you to focus your marketing efforts on a specific subset of your audience to get the most out of it.

Cassandra Paule
Cassandra Paule

Certified social media guru. Hardcore food scholar. Freelance baconaholic. Infuriatingly humble bacon specialist. Subtly charming web aficionado. Certified twitteraholic.

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