A funnel is a tube or pipe that is wide at the top and narrow at the bottom, used to guide liquid or powder into a small opening. When constructing a machine, components are necessary. A funnel, in its most basic form, has three main parts: a magnet, a content center, and an offer. These three components work together to segment potential customers into different categories.
Funnels create a filtration process so you can narrow down your goal. This filtering process allows you to focus your marketing efforts on a specific subset of your audience to get the most out of it.