The goal of any small business is to get prospects to the top of their funnel and out the bottom, resulting in a closed deal. A funnel is a tube or pipe that is wide at the top and narrow at the bottom, used to guide liquid or powder into a small opening. When constructing a funnel, there are three main parts that must be taken into consideration: a magnet, a content center, and an offer. The magnet is the first part of the funnel and is used to attract potential customers.
This can be done through various methods such as social media marketing, lead generation, or other forms of advertising. The content center is the second part of the funnel and is used to provide potential customers with information about your product or service. This can be done through blog posts, videos, or other forms of content. The offer is the third part of the funnel and is used to convert potential customers into paying customers.
This can be done through discounts, free trials, or other forms of incentives. These three parts work together to create a filtration process that allows you to focus your marketing efforts on a subsection of your audience. For example, if you own a t-shirt company, you may want to focus on driving traffic through social media marketing and lead generation. This will help you reduce your goal and increase your chances of closing more deals.